Direct Success, based in New Jersey, has been awarded a 3-year $1 million contract to create a medical marijuana help line for Ohio patients. The service is a result of Ohio requiring the Board of Pharmacy to ensure proper use by patients and to provide physician education. The help line will be staffed with pharmacists.
Only factual information will be provided to callers, according to State Scoop. The purpose of the help line is not to use persuasive techniques to encourage medical marijuana use or advise against use. The pharmacists will not provide recommendations of any kind.
Over time, the service plans to expand to the use of an app, text messaging, social media services and chat services. According to Direct Success CEO Cheryl McDaniel, those additional services would cost about $96,000 for the 3-year contract.